Healthcare Marketing & Advertising Compensation Data

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HCTadvisor’s Healthcare Marketing & Advertising Compensation Data has two distinct modules.

  • Form 990 Part VII, Section B: This module identifies >600 independent marketing and advertising compensation arrangements between not-for-profit healthcare organizations and independent third-party vendors from filings since 2015. Organization revenues, expenses, and profits or losses are also provided for comparison purposes.
  • Form 990 Part IX, row 12: This module identifies total expenses labeled as Advertising and Promotion from >28,0000 not-for-profit healthcare organizations filings since 2015.  Organization revenues, expenses, and profits or losses are also provided for comparison purposes.

These two modules provide a basis for analyzing both market-based compensation and cost-based compensation for healthcare marketing and advertising functions.

HCTadvisor is licensing access to this data set on a 12-month basis.  Quarterly updates are made available for subscriber for 12-months.

Release Date: September 1, 2018:

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